Reviving Deadstock: A Fashion Revolution
In today's world, where fast fashion dominates, the fashion industry has become synonymous with waste. Mountains of perfectly good fabrics and materials end up in landfills each year, contributing to an ever-growing environmental crisis. At Kirei, we believe it's time for a change – a revival, if you will.
The Waste Problem
Fast fashion is notorious for its rapid production cycles, churning out new collections almost weekly. This relentless pace comes at a cost: unsold inventory and leftover materials. According to the Ellen MacArthur Foundation, the fashion industry produces 92 million tons of waste each year, much of which comes from deadstock – the unused or unsold fabric and clothing that sit in warehouses and eventually get discarded.
Why Deadstock Matters
Reviving deadstock material is not just a trend; it's a necessity. By giving new life to these unused fabrics, we reduce the need for virgin materials, decrease waste, and lower the carbon footprint of fashion production. At Kirei, our SS24 "Revive, Reuse, Recure" collection is a testament to this philosophy. Each garment is crafted from carefully sourced deadstock fabrics, transforming what was once waste into wearable art.
A Sustainable Future
Choosing deadstock isn't just about reducing waste; it's about promoting a sustainable future. By supporting brands that prioritize upcycling, you become part of a movement that values quality over quantity, longevity over disposability. Together, we can challenge the status quo and pave the way for a fashion industry that respects both people and the planet.