Fashion’s Dirty Secret: Tackling Pollution Head-On
The fashion industry is often celebrated for its creativity and innovation, but it harbors a dark secret: it is one of the most polluting industries in the world. From toxic dyes to massive carbon emissions, the environmental impact of fashion is staggering. At Kirei, we are committed to addressing this issue head-on.
The Pollution Problem
The fashion industry accounts for 10% of global carbon emissions and is the second-largest consumer of water worldwide. Toxic chemicals used in dyeing and finishing textiles often end up in our waterways, causing severe pollution. The synthetic fibers in many garments contribute to microplastic pollution, which harms marine life and infiltrates our food chain.
Taking Responsibility
Addressing the pollution caused by fashion requires a multifaceted approach. At Kirei, we start by choosing materials that minimize environmental impact. Our SS24 collection, "Revive, Reuse, Recure," is crafted from deadstock fabrics and vintage pieces, reducing the need for new resource-intensive production processes. By upcycling existing materials, we lower our carbon footprint and avoid contributing to water pollution.
What You Can Do
As consumers, we have the power to drive change. Support brands that prioritize sustainability and transparency. Look for certifications that indicate environmentally friendly practices. Most importantly, choose quality over quantity – invest in pieces that are made to last, and consider the environmental cost of your wardrobe choices. Together, we can push the fashion industry towards a cleaner, greener future.